In winning the Louis Vuitton 37th America’s Cup, Emirates Team New Zealand re-wrote the record books as the first continuous team in the 173-years of the event to win the three-peat. he INEOS Britannia team, having come so far in the Louis Vuitton 37th America’s Cup, can reflect on a performance unseen before in British yachting. Their approach, deep-rooted in technology, performance analysis, and the over-arching philosophy of ‘team’, was a credit to Great Britain and its thriving sailing community.
T Beyond that, they successfully fused so many parts of the INEOS Sports Group, integrating technology and excellence into everything they did. From a fan perspective they engaged like no-one else in the Louis Vuitton 37th America’s Cup.
It was a remarkable achievement for a team that prizes its personnel, as a unit highly.